Word: mba
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Dates: during 1980-1989
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...archetypical American facade, enter Eric Roberts ex-marine, In Search of Excellence Harvard MBA yuppie (enough stereotypes yet?), whose dissertation was on "Money as God's Muscle." As Coca-Cola's troubleshooter, he's been assigned to the untroubled Australian Division to find out what the trouble is, then take care of it. "Don't get scared" and "don't get angry" Coke warns the Australian Headquarters. The caveat seems an understatement when we see the incredible yet believable religious zeal which Roberts gives his character. Truly, he is what Kubrick had in mind in Dr. Strangelove with the solemn...
...George puts into his product, and so by the time Coke is the real market victor, he doubts that they should have been. This provides a fitting lesson for the real Coke, which should have remembered the value of tradition before it had its costly attack of the MBA's last spring...
Peter Llewellyn, the B-School's placement director, questioned the accuracy of the results. Llewellyn said rating categories like "best value" work against Harvard MBA's, who typically earn the highest starting salaries of any B-School grads...
After David Moyer, 26, a first-year MBA student, won the "bomb of the week" award for a comment deemed "most inappropriate" by his section-mates, he stored the prize in his dormitory mailbox while he went to lunch...
Brenton H. Rupple, another first year MBA student, said the joke was a tradition for "Section G" students at the school. Rupple said he gave Moyers the bomb in yesterday's class after Moyers used "some accounting phraseology" in class that "no one was familiar with. It was rather esoteric," said Rupple...