Word: mba
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Dates: during 1980-1989
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...method, calling it "the best possible training for analytic techniques." It stressed the method's flexibility and its importance as a touchstone for extensive research into problems of corporate management. "We have a very loyal and supportive alumni group," James L. Heskett, chairman of the Masters in Business Administration (MBA) program, explains. "I think President Bok would have been disturbed had they not responded the way they did." Still, proof though it may be of the B-School alumni's loyalty, their January report served merely as positive reinforcement. Originating outside the school, it was only a token voice...
...least a great deal of thought at the B-School. The president's comments examined issues with which the school had long been concerned. He recommended, beyond the shift in emphasis away from the case method, an increased awareness of business ethics as an important part of the MBA curriculum, greater exposure for MBA candidates to business-government and business-society interfaces, a change in structure for the school's doctoral program, and an increased stress on faculty research...
...School had begun some form of evaluation of each of these matters before Bok issued his report. "We've been taking a good long look at the MBA program," Timothy W. Armour, assistant dean of the MBA program says, adding, "It's not because we have a disaster on our hands. It's just because it's time to do that again." Moreover, Heskett and Armour agree, the changes at the school in the next few years will be in response to challenges of the times, not the challenge of Bok's report...