Word: mba
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...method, calling it "the best possible training for analytic techniques." It stressed the method's flexibility and its importance as a touchstone for extensive research into problems of corporate management. "We have a very loyal and supportive alumni group," James L. Heskett, chairman of the Masters in Business Administration (MBA) program, explains. "I think President Bok would have been disturbed had they not responded the way they did." Still, proof though it may be of the B-School alumni's loyalty, their January report served merely as positive reinforcement. Originating outside the school, it was only a token voice...
...least a great deal of thought at the B-School. The president's comments examined issues with which the school had long been concerned. He recommended, beyond the shift in emphasis away from the case method, an increased awareness of business ethics as an important part of the MBA curriculum, greater exposure for MBA candidates to business-government and business-society interfaces, a change in structure for the school's doctoral program, and an increased stress on faculty research...
...School had begun some form of evaluation of each of these matters before Bok issued his report. "We've been taking a good long look at the MBA program," Timothy W. Armour, assistant dean of the MBA program says, adding, "It's not because we have a disaster on our hands. It's just because it's time to do that again." Moreover, Heskett and Armour agree, the changes at the school in the next few years will be in response to challenges of the times, not the challenge of Bok's report...
...School hierarchy is also examining its second-year program. "It could be a 'new-look MBA,'" Heskett says. "There's some exciting course development and we're talking about some major restructuring." Specifically, Heskett says, the second-year program will be redesigned to allow a smoother transition from the academic to the business atmosphere...
...midst of some reform and a great deal of controversial discussion, the B-School stays as stable as it was before Bok's critical report. Perhaps one reason is that above all these reforms, taking active interest in the doctoral program, the MBA program, and the research division of the school alike, is the dean of the Business School, McArthur. He is almost universally liked and respected. "He's very approachable," says Viebranz, "Everybody is very, very high...