Word: mbs
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Dates: during 1950-1959
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...local stations are thriving on the patronage of local stores, restaurants and services. Result: in the midst of general radio prosperity, network radio has been fighting for its life. The NBC and CBS networks have lost millions (exact amount too elusive to pin down) in recent years. ABC and MBS have long been in the red. The local is usually a completely independent station, but roughly one station out of four is affiliated (with increasing reluctance) with one or more networks. With some honorable exceptions, the locals' standard fare consists of the so-called "Top 40" tunes (mostly rock...
...president, replacing Paul Roberts, 44. Hammer, an independent oilman, formed the syndicate that bought Mutual from RKO Teleradio Pictures, Inc. last August, installed Roberts, a Los Angeles radio executive, to pull /the money-losing network into the black. While Roberts' big stress on music and news brought MBS to the break-even point, he and Hammer reportedly disagreed on the future plans. Hammer said he would remain president only until he could get someone else...
Since she first launched When the Moon Comes Over the Mountain as her beam song in 1931, TV-Radioriole Kate Smith has turned the lunar trick some 10,000 times. This week Kate will at last put her Moon in limbo. On her new MBS radio show she will open by warbling Swonderful, fade away with By Myself. Said she of Moon: "I've simply grown tired of hearing the song...
...news, but last week the squirm turned and the howl came from a longtime sponsor. Writing "as an advertiser who has been spending over $1,000,000 annually in radio" to plug his pain-relief tablets, Dol-cin Corp.'s Board Chairman Victor van der Linde reported to MBS that he had cut his appropriation for radio spots to a piddling $100,000. Reason: the "sheer multiplicity" of plugs, including many for competing products within a few minutes of each other, proves that stations are suffering from "a diarrhea of orders" and "haven't got enough sense...
...Thanksgiving Day, van der Linde complained, MBS's Manhattan station WOR managed to cram 26 commercials into 65 minutes-one every 2% minutes. In a single hour on WOR. listeners were being told they must get Mericin, Susta-min 2-12, Mentholatum, Myopone, Anacin and InfraRub-all, like van der Linde's own Dolcin, supposed to relieve pain...