Word: mbs
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...Fred Allen and the Bristol-Myers Town Hall Tonight company, NBC. Substitutes starting this week: George Jessel, For Men Only; What's My Name?, a guessing-game program that made its fame last year over MBS for Philip Morris...
...regular weekly wage. The hotcha Steele Sisters, a blondy little trio, all 18-year-old high-school girls with relatives in the company, each get $10 a broadcast. Average cost per week for the whole program is about $3,500, $2,500 of this for air time over 27 MBS stations coast-to-coast...
...Home Consumption. Through most of this williwaw, one man who kept his head screwed on was MBS's Commentator Raymond Gram Swing, an oracle in England because he speaks plain English in weekly BBC broadcasts from the U. S. to 1,000,000 British homes. Officially summing up for the BBC on Saturday, Commentator Swing told Great Britain...
Name Three, a quiz show based on bank night, is a Monday night MBS half-hour sponsored by Dunhill Cigarettes. Candidates picked from the studio audience, asked to name, for example, three vegetables beginning with S, win $2 for each right answer. If a mike-scared quizee can think of spinach, cannot remember squash or salsify, he wins only $2, and the remaining $4 goes into a jackpot. Near the program's end the candidates get a chance to share the jackpot by writing answers to a Toughie (e.g., Name three State capitals named after Presidents). If there...
When radio tried to crash the sacrosanct U. S. press galleries eight years ago it was coldly informed that the galleries were open only to representatives of "daily newspapers or newspaper associations requiring telegraphic service." Last week, thanks to a tireless one-man campaign by MBS's 36-year-old Washington Commentator Fulton Lewis Jr., the gallery bars were let down for radio...