Word: mbs
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Last week Gordon Baking Co. announced without explanation that, come March 24, Silvercup would no longer ride with the Lone Ranger. But no sooner had the Gordon company dismounted than General Baking Co. (Bond Bread) arranged to hitch on beginning March 27 over 14 MBS stations, four others...
Carnegie Institute of Technology Symphony (Sat. 1:30 p. m. MBS) starts its fourth year of broadcasting with selections from Bach, Brahms. Players: 80 students, 24 of them coeds...
...People's Ratty, selling Mennen's shaving cream, talcum powder, et al. to Sunday afternooners on MBS's nine-station network, is a weekly cross-patter of sense and nonsense run by veteran Commentator John B. (for Bright) Kennedy in a 192-seat theatre 50 stories up in Manhattan's Chanin Building. The nonsense part is a studio audience participation quizz game called "quixie-doodles" conducted by Comic Bob Hawks. Sample: "Could a baseball game end in a 6-6 tie without a man touching first base?" Answer: "Yes, if the game was played between...
...Words Our Real Dictators? (Sat. 1 p. m. MBS), a Columbia University session on semantics (science of meaning) led by Dr. Harry Morgan Ayres, literature and language pundit...
Eddie Cantor (Sun. 11 p. m. CBS, MBS, NBC-Blue), leads the March of Dimes to the assistance of the Warn Springs Foundation. Celebrities by the dozen...