Word: mbs
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...MBS was without a commentator until Mutual's Publicist Lester Gottlieb called in a friend, Quincy Howe, who had rarely been heard over radio before. After a 15-minute audition of comment on fake news bulletins, Howe was hired and told to report at once. Little, loquacious, quick, Quincy Howe is the author of the satire England Expects Every American to Do His Duty. MBS was afraid he was too inexperienced, but after breezing through his first broadcast without a hitch, he remarked casually: "I was grateful that I got off on the nose...
Ohio State v. Indiana (Sat. 1 :45 p.m., NBC-Blue) football game from Columbus. MBS at 2:30, followed by Kansas v. Northwestern game from Chicago...
...radio did nothing to minimize the European crisis, however, in the U. S. the networks did a bang-up job of bringing the throbbing reality of it to listeners. NBC, CBS, MBS constantly carried crisis news in spite of a magnetic storm which marred short-wave reception for three days and a hurricane which broke power and communication lines, flooded transmitters. The announcement of the Czech reply to the Chamberlain-Daladier ultimatum was read to CBS listeners by Maurice Hindus eleven minutes before any other U. S. agency got the news. NBC and CBS stayed on the air all night...
Potato Picking Contest (Wed. 2:15 p.m., MBS). Maine's Governor Lewis O. Barrows, Idaho's Governor Barzilla W. Clark pick up freshly-dug potatoes. Tuber-by-tuber account from Fort Fairfield...
President Roosevelt (Sat. 10:30 a. m., NBC-Red, CBS, MBS) speaks on Constitution Day at Poughkeepsie...