Word: mbs
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...without extra pay in the dance bands picked up, usually after 11 p.m., in hotels and nightclubs, and fed to the networks as "remotes." Last week, after NBC and CBS refused to deprive KSTP and WRVA of these remotes, Boss Petrillo instructed dance bands not to make such broadcasts. MBS came under the ban when it helpfully piped its remotes to the other networks...
Last week the Chicago Tribune and MBS got together to give U. S. citizens the low-down on fifth columnists via a program called Wings For America. Using the Orson Welles-Martian Invasion technique, the Tribune-MBS aerial brain storm concerns itself with the patriotic struggles of a mythical Tribune newshen named Lorna Carroll to overthrow a bunch of Putschers calling themselves the "Advance Front." With solemn Elissa Landi playing Lorna, dapper Phillips Holmes as an imaginary MBS commentator, the first installment of Wings For America, which is due to run serially for the next nine weeks, indicated that before...
...begun during which Lorna reveals her presence in a flower shop by blinking out a bit of code with the florist's neon lights. Finally released, a little groggy from sniffing Lewisite gas,* Lorna winds up her stint by getting back the plans, telling her boy friend, the MBS announcer, that "faith and love will always endure." This week: Lorna Prevents Saboteurs from Blowing Up a Milwaukee Plant...
...Baiter, commentator on The Inside of Sports, which plugs Phillies cigars over an MBS network, has standing instructions to address himself to an audience of truck drivers making $18 a week. He follows those instructions almost to the letter, describes his technique as being of the "Aw-nuts rather than the Gee-whiz school of sportswriting." In an excited baritone, he calls a bum a bum, takes frequent pot shots at athletic bigwigs, squeezes the last drop of melodrama out of horse racing, ball games, fights, wrestling bouts. His only concessions to the carriage trade are seasonal references to tennis...
...immutable law of the air waves that the cost of radio entertainment varies inversely with the rise of the thermometer. Busy last week with summer substitutes for top-flight shows were NBC, CBS, MBS, many an advertising agency...