Word: mca
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Dates: during 1960-1969
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...bosses of old. And of course he is not one of the modern independents who incubate their eggs in other people's nests. Wasserman is a corporate president in show business, a modified First National City banker who has wandered through an unusual door, and he has shaped MCA into a trimly efficient manufacturing corporation, ample in size, and self-sufficient, whose net earnings have risen without setback from $7,200,000 in 1959 to $13.6 million in 1963-and 1964 is well ahead of last year...
Suited Skyscraper.The product is film, and MCA's Universal TV has more shows in network prime time-nine hours in all-than any other producer. The Munsters, The Bob Hope Chrysler Theater, and The Virginian are all in the top 20. NBC will on Jan. 30 add another MCA show called Big Three Golf, a weekly continuing match between Arnold Palmer, Jack Nicklaus, and Gary Player. MCA also presents Jack Benny, Alfred Hitchcock, Wagon Train, The Kraft Suspense Theater, Broadside, 90 Bristol Court and McHale's Navy. At least 22 TV programs are now being shot...
...evolvement of MCA from stars' agent to stars' employer has not materially affected the way in which Wasserman runs the company. It begins with personality. He is an austere man, tall and gaunt, with a pale complexion and large, deep-set eyes. He never makes a public speech, and his considerable sense of showmanship never manifests itself in flamboyance on his own part. He wears black suits, black ties, and a white shirt. It is no real accident that MCA's new skyscraper is black, its interior walls are white and, by decree, unadorned with pictures. MCA...
Great Future. "As long as I've known Lew," says his friend Tony Curtis, "everybody's been frightened of him." Not everyone has reason to be. He liberally delegates authority and even more liberally disperses the credit for MCA achievements. "I don't believe that one man ever runs anything," he says. He insists on the spirit of "we." As one MCA sales executive explains it: "I think Mr. Wasserman would be very upset if anyone used the word 'I'-if someone were to walk into his office and say, 'I just sold...
...money is being spent on. He began learning his business during his boyhood as a movie theater usher in C'eveland, and at 21 he became vice president for advertising and promotion at a nightclub called the Mayfair Casino. The bands who played there were booked in by MCA, which then literally was the Music Corporation of America, run by Jules Stein, who is now the chairman of the board. Stein, who was then 40, offered Wasserman a position with MCA. "I think I'll take the job because there is a great future in it," Wasserman told...