Word: mca
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Dates: during 1980-1989
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...sales: $4 billion), acquired a half interest in SKU, a software distributor. Both CBS and Warner Communications have started software units. Also investigating or developing their own software are publishing nouses (Simon & Schuster and Random House), toy firms (Fisher-Price and Parker Bros.) and movie companies (United Artists, MCA, Walt Disney and Lucasfilm). But small firms seem to do best in the innovative world of applications programs. Cautions Software Publishing's Fred Gibbons, who runs one of the fastest-growing companies: "Being big does not help you become good in the software business...
Some companies are copying Paramount. Warner plans to release Risky Business at $39.98, and MCA will charge a similar amount for Jaws 3. Other firms are keeping prices high. Says Myron Hyman, president of the MGM/UA home video division, which has sold 50,000 copies of Poltergeist at $79.95: "To make a decent return on your investment, the number of units you have to move at $39.95 is phenomenal." RCA/Columbia, which also charges $79.95, has two tapes in the Top Ten on Billboard's bestsellers chart: Blue Thunder (3) and Gandhi...
...February, Lorillard introduced Satin, a cigarette with a satin-paper filter tip. Market research indicated that women wanted a product that symbolized luxurious relaxation. Ted van de Kamp, a director with MCA Advertising, says studies showed women in the 1980s are looking for a cigarette that will let them "indulge themselves." Philip Morris put Virginia Slims on the market in 1968 with an image of the striving, independent woman and the slogan "You've come a long way, baby." Its share...
...their own. Music just didn't have the excitement of the early '60s." This year Atlanta-based Consultant Lee Abrams, a czar of AOR programming, began feeding his 75 client stations a completely revised "Superstars" format, opening it up to unknown artists. Says Steve Leeds, an MCA talent director: "People have gone from artist orientation to song orientation. They hear a song and buy it without caring who the artist is, and the business thrives on breaking in new acts...
...blossoming Beantown bands the seminar offered a chance to meet A & R directors from major labels such as Elektra, MCA, and Epic among others. Some bands, like the Naekidz, sat through the eight hour day, others, the Sex Execs for one, sent their managers to push their tapes and privately pressed records. Advice for beginning bands was abundant, but often contradictory. The major record labels emphasized management. Unmanaged bands rarely get a hearing from the big companies, although Steve Leeds of MCA insisted that every tape that comes in gets listened to by somebody. The independent labels, with...