Word: mca
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Dates: during 1990-1999
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...trio will also produce animated films, TV programs and interactive entertainment. They may even help shape the relations between the entertainment monolith MCA Inc. and its antsy Japanese owners...
Other companies are tentatively trodding that ground. MGM plans to open a store in its headquarters in Santa Monica, California, this summer, and MCA- Universal is pondering an expansion of the retail activities that are currently confined to its theme parks in California and Florida. But perhaps all the newcomers should ponder the fate of other studio retail ventures. At the apogee of Bart-mania, a Simpsons store opened in Los Angeles and quickly folded. Jay Ward, producer of Rocky and Bullwinkle, has a tiny store on Hollywood's Sunset Boulevard, but it is no cash cow or money moose...
Cover (clockwise from top left): Star Trek: The Next Generation/Spectrum HoloByte, Inc., for 3DO 7Interactive Multiplayer; Sonic the Hedgehog/Sega of America, Inc.; Voyeur/Philips CD-i -- Philips P.O.V.; Super Mario/Nintendo of America Inc.; Jurassic Park Interactive from MCA ( (c) Universal City Studios, Inc., & Amblin Entertainment, Inc.) for 3DO Interactive Multiplayer; Acclaim's Mortal Kombat for the Super NES; "Disney's Aladdin" for Sega Genesis, Disney characters (c) The Walt Disney Company
...name Nintendo means "leave luck to heaven," but Sheff shows that the company's leaders have made their own luck, through hard work and foresight, while fighting off rival gamemakers such as Sega. When MCA Universal charged that the game Donkey Kong infringed on the copyright to the movie King Kong, Nintendo stubbornly refused to settle, and eventually MCA had to pay Nintendo a $1.8 million penalty. Nintendo chief Hiroshi Yamauchi also wisely built expansion capabilities in his entertainment systems, allowing an innocuous video-game system to perhaps become the home-communications network of the future. Writes Sheff: "Nintendo...
More than anything else, the showmen are worried that the pumped-up glamour and hype on which their businesses depend will leach away if audiences can pick and choose and consume in electronic solitude. "We are standing on a revolutionary threshold," says MCA's Teller of on-line delivery. "But I don't believe the highest form of human existence is sitting at home in a cocoon downloading digital bits...