Word: mca
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...February, Lorillard introduced Satin, a cigarette with a satin-paper filter tip. Market research indicated that women wanted a product that symbolized luxurious relaxation. Ted van de Kamp, a director with MCA Advertising, says studies showed women in the 1980s are looking for a cigarette that will let them "indulge themselves." Philip Morris put Virginia Slims on the market in 1968 with an image of the striving, independent woman and the slogan "You've come a long way, baby." Its share...
...their own. Music just didn't have the excitement of the early '60s." This year Atlanta-based Consultant Lee Abrams, a czar of AOR programming, began feeding his 75 client stations a completely revised "Superstars" format, opening it up to unknown artists. Says Steve Leeds, an MCA talent director: "People have gone from artist orientation to song orientation. They hear a song and buy it without caring who the artist is, and the business thrives on breaking in new acts...
...blossoming Beantown bands the seminar offered a chance to meet A & R directors from major labels such as Elektra, MCA, and Epic among others. Some bands, like the Naekidz, sat through the eight hour day, others, the Sex Execs for one, sent their managers to push their tapes and privately pressed records. Advice for beginning bands was abundant, but often contradictory. The major record labels emphasized management. Unmanaged bands rarely get a hearing from the big companies, although Steve Leeds of MCA insisted that every tape that comes in gets listened to by somebody. The independent labels, with...
...Cooder: The Border (Backstreet/ MCA). Texas blues and a theme song straight from the heart: the sound track from the hard-boiled movie...
...those companies will be declining, and that will help profits. Next they moved to housing-related stocks that would benefit if the lower interest rates encourage a pickup in homebuilding. Their favorites: Weyerhaeuser and Georgia-Pacific. Anticipating that consumer spending would increase, Rolland bought Sears, Roebuck and Co., MCA, Procter & Gamble and two drug companies, Syntex and American Home Products. Smaller, profitable airlines, which would benefit as travel increased in a healthier economy, also looked good, so Chemical bought US Air and PSA. One industry group that he totally avoided was energy stocks. Says Rolland: "I'm still...