Word: mcbirney
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Dates: during 1970-1979
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Profiting from Failure. One budding entrepreneur, Ed McBirney, 19, rents $68.94 refrigerators to students for $25 per semester. All his receipts go toward paying off his 100 refrigerators but he profits in a nonfinancial way: 75 customers are datable women. Students also lease trailer-borne marquees to Dallas stores, or design football bumper stickers and sell them to alumni. Some enterprises die aborning. Jerry White, 26, devised a plastic sheathing to protect telephone poles from woodpeckers but found it too expensive to produce. Other students are still gamely trying to develop a drown-proof infant bathtub, a self-testing...