Word: mcbrides
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...FRANK E. MCBRIDE JR. Dayton...
...Roosevelt's own inexhaustible fund of chatty conversation and the glamour of her guests (some of the recent ones: Boxer Ezzard Charles, Cartoonist Al Capp, Minister Perle Mesta, Actress Tallulah Bankhead) have given the program a 2.7 Pulse rating against the 2.3 of her veteran rival Mary Margaret McBride. But what disconcerts many listeners is the drumfire of basic-English commercials, fead in pear-shaped Grotonese, with which the show is slittered. Mrs. Roosevelt may murmur to a distinguished guest: "And now I think Elliott would like to say something...
...nine years, buxom, baby-voiced Mary Margaret McBride has been a gossipy midday fixture on Manhattan's station WNBC, once crowded Yankee Stadium with 45,000 of her fervid admirers. Last week, because WNBC inadvertently sold someone else 15 minutes of her show, Mary Margaret huffily announced that she would move her 17 sponsors and $500,000 in billings over to rival station...
...Mary Margaret McBride feel about her new competitor? "I think she's the greatest woman in the world," gushed Mary Margaret. "I love her to death. I adore her." Did she fear she might lose listeners to Mrs. Roosevelt? Estella Karn, the McBride manager, replied firmly: "Mary Margaret's audience is Mary Margaret's audience...
Your story . . . contained the statement that Mary Margaret McBride has been denounced in Counterattack . . . because she has endorsed Polish hams...