Word: mccabe
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Dates: during 1960-1969
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Here in New York, the cover story was edited by Ron Kriss and written by Bob McCabe and John Shaw. They were able to draw on the reminiscences of Frank White, a former TIME Correspondent and now a Time Inc. executive. As a major in Hanoi at the end of World War II, White met Ho for a chat and a whisky three or four times a week, and gained many insights into the man's mystique. "When you interviewed him, he was always interviewing you," recalls White. "You got the impression that he had been isolated...
Additional segments were supplied by London Bureau Chief Curtis Prendergast, who reported on a mountain-climbing trip with Prince Charles in Wales, and Correspondents Honor Balfour and Monica Dehn, who contributed a study of the British monarchy. The cover story was written by Bob McCabe and edited by Jason McManus, with the help of Researcher Mary McConachie. All loyal Scots by background, they brought to the story a basic sympathy for their fellow Celts...
...swim will start in just a few minutes, as soon as we get the kayaks out of the pool," Mrs. Alice McCabe, the spry, attractive director of Radcliffe swimming, said. A student with neatly combed blond hair and a blond moustache paddled by. "The Harvard-Radcliffe Kayak Club didn't have a home," Mrs. McCabe explained, "so we welcomed them to ours...
...CAROL McCABE...
Also taking a few swipes at the Big Three is Sweden's Volvo, the third largest auto importer (after Volkswagen and Opel), whose upcoming ad campaign is being handled by an even newer agency, Manhattan's Scali, McCabe, Sieves, Inc. To push Volvo, its only commercial account (approximate billing: $3,500,000), the ambitious, five-month-old agency is carrying on a Volkswagen-style campaign extolling Volvo's durability, high gas mileage, out-of-the-past lines and resistance to annual model changeovers. One Volvo ad pictures an all-paper car, which is pointedly described...