Word: mccafe
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Dates: during 2009-2009
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...McDonald's (MCD) plans to march into Europe and will have 1,300 McCafe locations within the next few years. McCafe only has one significant competitor and that is Starbucks (SBUX) which has already been beaten by McDonald's at every turn in the U.S. (Read: "Latte with Fries? McDonald's Takes Aim at Starbucks...
...Like any other business in this environment, McDonald's faces some potential roadblocks. It's rolling out a specialty coffee menu, called McCafe, which will include vanilla lattes and mochas. "It's not the best time to roll out a premium beverage product," Glass notes. As the recession wears on, fast-food-service growth may flatten out; plus, McDonald's can expect more price competition. For example, Steak 'n Shake, the diner-style burger chain in 21 states throughout the Midwest and South, is promoting four different meal combos for less than $4. "In Los Angeles, every other billboard...
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