Word: mccaffrey
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Wallace T. MacCaffrey, chairman of the History Department, said Wednesday that he had not yet had time to consider the proposal. However, he said that the History faculty would consider it before the end of the semester. McCaffrey was unavailable for further comment yesterday...
...documentary "The Selling of the Pentagon," decided that if the military could use elaborate advertising and public relations to win support for the war, the same techniques could be used to "unsell" it. Nerken contacted David McCall, president of the New York advertising agency of LaRoche, McCaffrey and McCall, Inc., and a new, remarkably sophisticated form of antiwar protest began...
...LaRoche, McCaffrey & McCall has just picked up a half interest in Aqua Dynamics Corp. of Wareham, Mass., which cultivates oysters. Doyle Dane Bernbach agreed to purchase Snark Products Inc. (annual sales: $1,000,000), a New Jersey-based producer of low-priced ($125-$500) plastic-hulled sailboats. Quite naturally, the agency plans to handle Snark's advertising and capitalize on techniques that Chairman Bill Bernbach developed to plug a more famous low-priced product. D.D.B. hopes to establish Snark as "the Volkswagen of the sea." The agency also owns a 20% interest in Georg Jensen, an elegant Manhattan houseware...
...Awful Changes." McCaffrey indeed patrolled his parish like a cop on the beat. He upbraided the vendors of filthy books, copied down objectionable movie billboards, sent his spotters ("often bums who came to me looking for a job") into the old burlesque houses. His ringing voice assailed vice at hearings held by the New York City Commissioner of Licenses as well as from the pulpit of his red brick church. He helped prod New York's Mayor Fiorello La Guardia into closing down the strip joints and driving their operators out of town. For his campaign against "coddlers...
...McCaffrey has lately been losing his running battle against vice as well as his advancing years. Pornography and prostitution, both female and male, are flourishing in Times Square as never before. His night patrols have become far less frequent. "Once the policeman was respected," laments McCaffrey. "Now, if he tells a fellow to move on, the fellow asks, 'Why should I?' " McCaffrey also decries "the awful changes in the church-young priests leading civil disobedience, going to jail, burning draft cards." Last week, weary and dismayed, he packed his bags and headed for clean suburban retirement...