Word: mccaffreys
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Dates: during 1970-1979
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...documentary "The Selling of the Pentagon," decided that if the military could use elaborate advertising and public relations to win support for the war, the same techniques could be used to "unsell" it. Nerken contacted David McCall, president of the New York advertising agency of LaRoche, McCaffrey and McCall, Inc., and a new, remarkably sophisticated form of antiwar protest began...
...LaRoche, McCaffrey & McCall has just picked up a half interest in Aqua Dynamics Corp. of Wareham, Mass., which cultivates oysters. Doyle Dane Bernbach agreed to purchase Snark Products Inc. (annual sales: $1,000,000), a New Jersey-based producer of low-priced ($125-$500) plastic-hulled sailboats. Quite naturally, the agency plans to handle Snark's advertising and capitalize on techniques that Chairman Bill Bernbach developed to plug a more famous low-priced product. D.D.B. hopes to establish Snark as "the Volkswagen of the sea." The agency also owns a 20% interest in Georg Jensen, an elegant Manhattan houseware...