Word: mccain
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Barnstorming through battleground states together, John McCain and Sarah Palin have developed a buddy act that brings an energy and focus not present when McCain campaigns alone. Before he added Palin to a ticket encumbered with the now-unpopular Republican brand, McCain's events were sparsely attended and sometimes listless. That has all changed...
...McCain's team has the running mates appear together far more often than is the norm, forfeiting the mathematical advantage of covering two states at a time in order to keep them side by side, resulting in seemingly quadruple the effect, excitement and resonance...
While many of McCain's aides have been pleasantly surprised by Palin's powerful impact, they have left nothing to chance in the planning and execution of these joint appearances. Unlike the free-wheeling rallies and town meetings McCain used to hold (with random audience questions, off-the-cuff jokes and a meandering style), the Republicans now stick close to a set script, with a teleprompter, a rehearsed routine, a strict message and a certainty of purpose...
...McCain seems pumped up by the greater enthusiasm and larger crowds Palin has brought into his life and campaign. So far, he does not seem troubled that the energy level falls (or that some head towards the exits) once she has turned the stage over to him. The thumping pop and country tunes that used to seem somewhat discordant at McCain rallies now enhance the animated atmosphere and Americana vibe...
...Both McCain and Palin brag about the other one's accomplishments and seem increasingly comfortable engaging in banter. Their crusty warhorse/feisty newcomer interplay, complete with exaggerated facial expressions and playful physicality, have created an unforeseen alchemy (a grander, graver version of Regis and Kelly). The old senator and young governor stay unswervingly on message, delivering both the positive and negative storylines that are key for any successful campaign...