Word: mccain
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...John McCain needs to persuade swing voters that he's willing to take on the Republican establishment. He needs to persuade conservatives that he isn't squishy about social issues. And he needs to close the gender gap. When you think about it, the real surprise about Sarah Palin's selection as his running mate is that it's such a surprise...
...Palin may be an obscure 44-year-old first-term governor and mother of five from tiny Wasilla, Alaska, but in many ways she reinforces John McCain's narrative of a maverick conservative crusader. She's risen to power by battling corruption in her own state's Republican establishment, exposing misconduct by the state GOP chairman and challenging the incumbent GOP governor. She's a committed Christian who's pro-life in practice as well as in theory; she recently gave birth to a son that she knew would have Down Syndrome...
...Palin can help McCain through biography as well as resume. She'll be the first woman on a Republican ticket, which the campaign is surely hoping will appeal to Hillary Clinton voters and help reduce Barack Obama's advantage among women. She's a fresh face to counteract Obama's message of change, and she's about as far outside the Beltway as you can get. A child of the middle class with a friendly face and big hair, she is so affable that she once won Miss Congeniality in a beauty pageant. Her son is about to deploy...
...There are certainly risks to the choice. Palin's presence will make it awkward for McCain to harp on Obama's inexperience, much less play that attack-dog role herself. She's only served as governor one month longer than Obama's been running for president, and she's argued that her youth helped her clean out corruption in Juneau, echoing an Obama talking point. "The age issue, I think, was more significant in my career than the gender issue; your resume isn't as fat as your opponent's, that kind of thing," Palin told TIME last month...
...Meanwhile, Palin's strong support for drilling in the Arctic National Wildlife Refuge will contrast with McCain's muted opposition; she's said she expects McCain to change his mind on the issue, which will create an awkward dynamic no matter what he does. She also surprised Alaska's conservatives by vetoing a bill that would have denied state benefits to same-sex couples (though that might help her appeal to less socially conservative independents). Her profile as a good government crusader may not be such an easy sell, either. She was endorsed in an ad by Senator Ted Stevens...