Word: mccall
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Dates: during 1930-1939
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House Baseball Perpetual Trophy by John C. McCall...
Ladies' Home Journal and McCall's Magazine announced last week reductions in advertising rates, effective with their October issues, though both magazines are showing increases in circulation. The Journal cut is from $9,500 to $8,500 a page for black & white, McCall's from $8,100 to $7,800. This gives both approximately the same basic rate of $2.90 per page per thousand circulation as Woman's Home Companion and Good Housekeeping. Likely reason for the rate cut: these four women's magazines showed a combined advertising linage gain of less than...
Theodore Frothingham, 3rd '40; Benjamin C. Gifford '39; J. Gordon Gilkey, Jr. '39; Arthur J. Goldsmith, Jr. '40; Christian H. Haberkorn, 3rd '37; John Hoar, Jr. '40; Charles W. Hubbard, Jr. '37; Edward B. Hubbard '38; Boyd N. Jones, Jr. '40; John F. Kennedy '40; Jr. '39; Thomas D. McCall '39; Donald McDonald '39; William B. Miller...
...YOUR NEWSWEEK McCALL ARTICLE YOU MIGHT ALSO WELL HAVE SAID THAT "MR. WARNER HAD THE SKILL OR LUCK TO PICK" EDITOR HARRY PAYNE BURTON NOW OF COSMOPOLITAN WHO TOOK A HOPELESSLY AMATEURISH PATTERN MAGAZINE FROM A MILLION CIRCULATION TO MORE THAN TWO MILLION...
Able Editor Burton left McCall's in 1927 after five brilliantly successful years, joined Cosmopolitan in 1931. McCall Co.'s other big magazine and Cosmopolitan's rival, Redbook, has been edited since 1927 by quick-thinking Edwin Balmer, who finds time on the side to write many a popular novel, many of them in collaboration with a prolific Redbook contributor, Princeton's Philip Wylie...