Word: mccalls
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Dates: during 1950-1959
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Some 550 ladies slogged through Washington, D.C.'s record snowfall (14 in.) to a luncheon where Lady Bird Johnson, wife of the Senate majority leader, got a "Togetherness Award," presented to her by pert Dancer Marge Champion. Lurking together in the background were the affair's cosponsors, McCall's magazine and the Hecht Co., the capital's big department-store chain. Among other women honored for exemplifying "togetherness" (defined by McCall's Editor and Publisher Otis Wiese as "our greatest natural resource"): Adele Rogers, wife of the Attorney General; Author Bonaro W. (Understanding Fear...
From their sirupy fiction to their slinky fashion ads, the weeklies are put together with but a single thought in mind: the care and catching of men. Thus, unlike such U.S. monthlies as Good Housekeeping and McCall's, most British women's magazines seldom brood over weighty social problems. Explains one of their top executives: "All other magazines turn people outward and away from themselves. Women's magazines deliberately invite the woman to think about herself...
Died. Dr. Richard C. Hubley, 31, zestful, white-haired geologist, glaciologist, coordinator of the U.S. International Geophysical Year glaciological program for the Northern Hemisphere, leader of a four-man scientific expedition encamped (at 8,000 ft.) since April on McCall Glacier in Alaska's Brooks Range; apparently by his own hand (stripped to the waist, he walked some 200 yd. from camp, lay down in zero weather, froze in time-honored Eskimo-suicide fashion...
...Arthur B. Langlie, 56, G.O.P. convention keynoter in 1956, became president of McCall Corp.. succeeding Marvin Pierce, 63, who was made chairman of the board. Langlie, who served an unprecedented three terms as Washington governor (1940, 1948. 1952) and was defeated last November for the U.S. Senate, was picked for McCall's by California Financier Norton Simon (Ohio Match Co., Hunt Foods, Harbor Plywood), who began buying McCall stock in 1954 and now commands a controlling 35%. New Publisher Langlie was also elected as ninth pro-Simon director on the 17-man board...
...policy has begun to pay off in growth if not yet in increased profits. Sales in McCall's pattern division rose 15% in 1956. McCall's circulation increased 242,000 to 4,756,839, along with a 5% rise in ads. Redbook, which earlier switched its appeal from fiction to articles for young homemakers, boosted its circulation 114,000 to 2,286,500 in 1956, picked up another...