Word: mccalls
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Dates: during 1950-1959
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...Oregon's Multnomah County, Mrs. Edith Green, 44, who was named Oregon's "outstanding girl" 28 years ago, lived up to her early promise. She defeated Republican Tom McCall, who had, in turn, won over G.O.P. Incumbent Homer Angell in the primary election. Mrs. Green, a trailer-court operator, got Portland's labor vote, despite the fact that McCall stressed his own union membership (in the television and radio artists' union...
...Lynda and kissed her. Then, beaming, he turned to greet Lynda's sister and brothers, her mother and her father, Willard Widerberg, 34, a seventh-grade teacher from De Kalb, Ill., who had just been named "Teacher of the Year" by the U.S. Office of Education and McCall's magazine...
Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...more than three weeks Arnold and McCall talked to disk jockeys and teenagers, practiced bop talk around the office. When they first tried the routine on Brigadier General Joseph C. Moffitt, commanding officer of the Colorado Air Guard (the 140th Fighter-Bomber Wing), he didn't quite dig the parradiddle. "He thought we had flipped our beanies. He was real square." But when he heard the first tape recording, the general "was real sent. He felt them...
...editorial staff. Since President Cowles leaned towards Shapiro's view of how Look should be run, Tasker abruptly resigned. Into his place went an old Look hand, Dan Mich, 49, who had resigned in 1950 as executive editor of Look to become editorial director of McCall's (circ. 4,525,060). Because Cowles wanted "to give Mich a free hand in selecting his assistants," Look's Executive Editor William Lowe and Managing Editor Les Midgley resigned with Tasker. New Editorial Director Mich, whose salary at Look is close to $50,000 a year, will have a healthy...