Word: mccalls
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Dates: during 1960-1969
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...gossipy memoir in McCall's magazine, Dwight Eisenhower's former Cabinet Secretary Robert Gray revealed that the tart tongue of ex-Presidential Assistant Sherman Adams did not always spare even Ike himself. Adams, wrote Gray, was inclined to be particularly waspish over the President's habit of slipping away in the afternoons ("Good God, is he playing golf again?") and at occasional presidential demands for ultra-swift action ("What does he think I am, a goddam gazelle...
...giant was McCall Corp., publisher of McCall's (circ. 6,275,280), Redbook (circ. 3,074,710), and the world's largest magazine job printers (one billion copies of 56 magazines last year). In a deal soon to be signed and sealed, McCall Corp. will acquire the Saturday Review as a wholly owned subsidiary. In exchange, the Saturday Review's twelve stockholders-by far the biggest of whom are Editor Cousins and Publisher Jacob R. Cominsky-will get about $3,000,000 in McCall Corp. stock. But the chief attraction of the deal for Cousins and Cominsky...
...union with McCall Corp. will give the 37-year-old Saturday Review a hard-driving new proprietor: West Coast Industrialist (wood, matches, processed food) Norton Simon, 53, who began acquiring control of McCall Corp. in 1954. Simon has promised his new possession editorial independence-a promise that presumably extends to Editor Cousins' numerous extracurricular crusades, most notable of which is his co-chairmanship of SANE, a citizens' group dedicated to the final abolition of nuclear tests. But independence can be a relative thing. Only after Cousins & Co. have finally moved into McCall's spacious quarters...
...Scornful Laugh. What resurrected the cry for protection-besides Premier Diefenbaker's political priming of what he likes to call "pro-Canadianism"-is the fast-spreading U.S. technique of "split-run" advertising; starting late last year, the Saturday Evening Post, McCall's, LIFE and Look opened Canadian-circulation copies to specifically Canadian advertising. Canadian magazines, led by Maclean's (circ. 515,577)-professed to see the handwriting on the wall...
...Harvard scholars are: David S. Eisenberg '61, of Quincy House and Winnetka, Ill.; Michael T. McNevin 2L, of the Canal Zone; James S. Moose, Ill '61 of Quincy House and Morrilton, Ark.; O. Ralph Raymond II '61, of Quincy House and McCall, Idaho; and David H. Souter '61, of Lowell House and East Weare...