Word: mccalls
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...heyday, the gold-mining town of Deadwood, S.D., nestling in a steep-sided gulch in the Black Hills, was a brawling, ripsnorting oasis of 25,000 people, pungent with gunsmoke and ribaldry. There, in the late 1800s, Wild Bill Hickok and Calamity Jane lived-until that mean coward Jack McCall plugged Hickok in the back of the head as he sat at a poker table in Saloon Number Ten. There Poker Alice, the gnarled old cigar-smoking card shark, fleeced many a dude; and there lived Deadwood Dick Clark, the legendary stagecoach driver who somehow always saved the gold from...
...When McCall's longtime Editor-Publisher Otis Lee Weise stalked out last winter (TIME. Nov. 17) after a fight about business-office interference in editorial affairs, 15 staffers went with him, left McCall's on the downgrade among the service magazines. But by this week, under tough-talking, tough-acting Herb Mayes, 59, who took over as editor two weeks after he was fired from the same job in Hearst's Good Housekeeping, McCall's was again just one big happy family-particularly because on the basis of present progress. McCall's plans...
Although Predecessor Weise had stumbled over the issue of business-office meddling under McCall Corporation President Arthur Langlie, ex-Hearstman Mayes laid down the same law-and made it stick. "I'd rather shoot myself," he says, "than take any guff off the business side." From Good Housekeeping he brought with him a smooth team, including Managing Editor Margaret Cousins. Then Mayes began thinning out McCall's syrupy "togetherness" campaign; the "togetherness" legend no longer appears on McCall's covers. On taking over, he coolly dumped $400,000 worth of stories and articles because they were...
...Happy at McCall's, scholarly-looking Herb Mayes works 65 hours a week including Sundays, dashes up and down the halls, teases attractive young lady staffers ("Salute me,baby!"). He has multiplied the number of products in McCall's "Use-Tested" program, is installing a beauty clinic and textile and chemical labs, plans to test food products, toilet goods and cosmetics in an attempt to catch up with Good Housekeeping's seal of approval testing program. Indeed, Herb Mayes's plans for McCall's have few limits: he predicts he will overtake the Ladies...
However, Jordan indicated that, as college administrative problems grow more and more complex, some type of merger might become advantageous. As a result of this increasing burden, there has been a growing number of resignations from high college administrative posts, and last month McCall's Magazine stated that this was the compelling reason behind Jordan's recent resignation...