Word: mccalls
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...Manhattan office one day last February, Otis Lee Wiese, 44-year-old editor and publisher of McCall's, got a telephone call from Hyde Park. The caller, whom Wiese has never identified, cried: "Come quick! The lady's feelings are hurt." Wiese quickly decoded "lady" into Anna Eleanor Roosevelt and took the next train north, convinced that somehow the rival Ladies' Home Journal had underestimated the power of a woman...
Last week, when McCall's hit the newsstands with the first installment of Eleanor Roosevelt's memoirs (with the author's picture on the cover) Journal Co-Editor Beatrice Gould explained why she had wanted it done over. Said she: "Frankly, we felt that the memoirs were superficial in their treatment of some matters...
With such intimate insights into the home life of the Roosevelts, McCall's Editor Wiese hoped that his magazine's circulation (about 3,800,000) would catch the Journal's 4,522,000. To help it do so, McCall's spent $120,000 promoting the seven-article series with radio, newspaper and television advertising. Said Editor Wiese: I have no hesitancy in saying we expect this issue to be a sellout...
Died. Neysa McMein Baragwanath, sixtyish, magazine-cover illustrator (Saturday Evening Post, Collier's, McCall's) and portrait artist whose Manhattan studio was once a famed meeting place for artists and writers (Dorothy Parker, Edna Ferber, the late Ring Lardner, Robert Benchley and Alexander Woollcott); following an operation; in Manhattan...
...fortnight for Dr. Atlas, who is 27 and now head of the war on colds at Bethesda. The week before the MRi announcement, he married blonde Bacteriologist Maxine McCall, who worked with him in the experiments. Dr. Atlas, who used to catch a cold every two weeks until he started wearing a special face mask while making tests, headed south with his bride for what he hoped would be a cold-free honeymoon...