Word: mccalls
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...RUFUS B. McCALL...
...Journal was not alone in feeling a sinking sensation. The Audit Bureau of Circulation, the admen's statistical bible, showed that the Saturday Evening Post and McCall's had also fallen below their circulation bases for brief periods during last spring's newsstand slump...
From cover to hemline, the stylish-stout Journal has become something that Editor Edward Bok, who died in 1930, would barely recognize as his baby. Last year, it did more business than the next two women's magazines, Good Housekeeping and McCall's, combined. At a quarter a copy, circulation is a booming 4,520,982, three-quarters of a million over Crowell-Collier's second-place Woman's Home Companion...
...outlaw Big Harpe, who terrorized the Ohio Valley about 1800, had "coarse hair of a fiery redness." William Clarke Quantrill, the murderous Civil War guerrilla, was a redhead. So was Wild Bill Hickock, and Jack McCall who killed him. The records, Dr. von Hentig says, are thick with "Big Reds," "Reddys," and "Red Mikes...
...pattern business was booming as never before. At the present rate he believes thrifty women will buy 15% more patterns this year than the record-breaking 120 million sold in 1946. More important to Shapiro - who knew that V, M and B meant Simplicity's potent competitors, Vogue, McCall and Butterick - it proved that S was more than holding its own as the biggest U.S. pattern producer. Now selling 40% more patterns than last year, Simplicity claimed that it could count on supplying more than half of all patterns sold in the U.S. this year...