Word: mccalls
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Five teams will represent each House when the season gets underway next week. There will be competition in rowing, tennis, baseball, golf, and softball, with the Agassiz Crew Cup, the C. C. Pell Tennis Bowl, and the McCall Trophy in baseball awaiting the victors in those sports...
Your reciprocal pat on the pagan back of the godless editor of McCall's Magazine [TIME, Jan. 6] seems to be a race to see who can be the most daring, the boldest, and the most shocking to moral standards, Christian conduct, and American tradition...
...Wiese was sure that "women were ready for more significant fiction than Gene Stratton Porter and articles more serious than the featherweight stuff they were getting." He even suggested to the board that McCall's sell Burton's stockpile of popular fiction to their bigger rivals, Ladies Home Journal and Woman's Home Companion. He wanted to start from scratch with new, "realistic" writers. For such heresies he was fired at least six times during the first year (he quit nearly as often), was always rehired after a few days or weeks because, he says, "there...
...Style and Beauty-had its own cover, and ads appropriate to it inside. Then he went after the taboos that governed the sweetness & light fiction of women's magazines. He bought a story about adultery (Stone Blunts Scissors, by Sara Yarrow), in which the adulteress got the man. McCall's got 5,000 letters on it, most of them praise...
...wonder-boy reputation and self-assurance, McCall's editor is a quiet, hard worker. He has a wife and four children, almost never consults his wife on the "woman's angle." He is certain that women need men to edit their magazines. Says he: "A woman has the courage to think for herself but not for other women. It takes a man to do that...