Word: mccalls
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...wonder about most wonder boys is whatever became of them. But no one in the magazine field has to ask what happened to Otis L. Wiese. Twenty years ago this week he was hired by McCall's as a cub assistant. A year later, at 23, he was editor, and took the floundering magazine and its 2,000,000 ladies by the hand. Last week they were still holding hands; the magazine had long stopped floundering and the ladies numbered...
Wiese went to New York in 1926 with a degree from the University of Wisconsin, a letter of introduction to book critic Harry Hansen and an itch to edit. Hansen introduced him to McCall's Editor Harry Payne Burton, who hired him. A few months later, when the temperamental Burton left, William B. Warner, president of McCall's board, asked young Wiese to tell him in writing what ought to be done to improve McCall's. Warner thought Wiese's first report too frivolous, asked for another. Wiese handed it in one morning, came back after...
Editorial Policy. In McCall, Idaho, Editor M. O. Brown increased his paper's page size, told readers why: he was getting too many complaints that the "paper was too small to wrap a bottle of whiskey...
...Costs, Up Prices. For the first time since the war began, top-drawer mass magazines were feeling the old summer newsstand slump. But giants like LIFE, Satevepost and McCall's were not. Neither were the glamor mags. Street & Smith's Mademoiselle and Charm, Walter Annenberg's Seventeen and Hearst's new Junior Bazaar were selling pellmell. Women's magazines have made spectacular advertising gains this year. So has the Post which picked up 29% while Atlas Corp.'s limping Liberty lost...
...Ernest Hemingway novel, for which Warner Bros, paid plenty, may make devotees of Hemingway the sourest boycotters since Carrie Nation.* But the sea change which Producer-Director Howard Hawks supervised-for the benefit of Humphrey Bogart, Hoagy (Star Dust) Carmichael, and a sensational newcomer named Lauren Bacall (rhymes with McCall)-results in the kind of tinny romantic melodrama which millions of cinemaddicts have been waiting forever since Casablanca (TIME...