Word: mccalls
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...taxes. But apparently Mr. Marien himself had not acted for profit. To Interstate Hosiery officials he could not "account for his impulses.'' Meanwhile, impulsive Mr. Marien had been charged with what seemed to be an extracurricular forgery for $141.75. New York Assistant Attorney General Ambrose V. McCall, who was shaking his head over the case, began to wonder if it were quite so clear an example of frustration as the newspapers thought. Interstate Hosiery stock had gone up from $7 to $42.50 a share while Mr. Marien was doing its accounting. That fact was noted with interest...
...director. Some of his General Foods directors had personal doubts about the publicity value of the position but they nevertheless gave him unanimous permission. Within a few months he found himself in command. Last year he moved to the chairmanship, the presidency going to Publisher William B. Warner of McCall Corp., a high-voltage supersalesman who once attempted the task of dry-cleaning American Woolen...
First New Deal documentary film was last year's The Plow that Broke the Plains. Like The Plow, The River was conceived and produced by Cinemacritic Pare Lorentz (McCall's, Vanity Fair), who had sold both ideas to Resettlement Administrator Rexford Guy Tugwell before Tugwell left the Brain Trust for the molasses business. Sponsor of the finished film is the Farm Security Administration, successor to the Resettlement Administration in the Department of Agriculture...
House Baseball Perpetual Trophy by John C. McCall...
Ladies' Home Journal and McCall's Magazine announced last week reductions in advertising rates, effective with their October issues, though both magazines are showing increases in circulation. The Journal cut is from $9,500 to $8,500 a page for black & white, McCall's from $8,100 to $7,800. This gives both approximately the same basic rate of $2.90 per page per thousand circulation as Woman's Home Companion and Good Housekeeping. Likely reason for the rate cut: these four women's magazines showed a combined advertising linage gain of less than...