Word: mccalls
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...roaring success," says Oregon Governor Tom McCall. He points to a three-month-long survey of receptacles along 25 selected roads and highways which found 75% fewer cans and bottles than usual. McCall's conclusion: even relatively affluent Americans will return containers to claim the deposit. The container and bottling industries disagree, contending that, despite the law, the number of discarded empties has actually increased. Moreover, the manufacturers say, Oregon's law is needlessly hurting industry...
Encouraged by this response, Warner Communications agreed to invest $1,000,000 to buy a 25% interest in the newly formed Ms. Magazine Corp. Steinem and three other full-time staffers began scouring the country for women journalists. The key acquisition was Patricia Carbine, then editor in chief at McCall's and before that an 18-year veteran of Look. "I was convinced that the moment was about right for a serious and focused magazine that would concentrate on the question of how to change a woman's life," Carbine says. "I wasn't really finished...
...strong support of Norton Simon, who put it together. Soon after, Simon sold out his interest to devote himself to art collecting. Mahoney, now 49, took charge of a loose group of enterprises-Hunt-Wesson Foods, Canada Dry soft drinks, Johnnie Walker Scotch and other liquors, Redbook and McCall's magazines, David Susskind's television-production firm (Talent Associates) and even companies that manufacture tin cans...
...also boosted profits by splitting N.S.I.'s main branches into separate companies, as he says, "in order to identify the losers better." McCall's was divided into four profit centers-printing, magazine and book publishing, home-sewing patterns and data processing-and the manager of each was made responsible for its success. The profitable liquor distributorships were taken from Canada Dry and put under a new company, Somerset Importers, Ltd. Mahoney sold off most of the uneconomical bottling plants to franchisers; turning around from a loss four years ago, Canada Dry had pretax profits of more than...
...polished literature, they may leave something to be desired; but as a lesson in prophetic hindsight, McCall's offered a sample of poems written by entertainers when they were too young to know better. From a twelve-year-old Elizabeth Taylor: "Loving you,/ Loving you,/ Could be such heavenly bliss..." Joan Crawford, who became an expert at playing distraught ladies, offered this line at age 16: "Where are you?/ My heart cries out in agony..." At eleven, Bob Hope began, "I dreamed I was a circus clown./ I wore a funny suit." In his dream, Hope was caught...