Word: mccalls
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...single man, the Saturday Review is Norman Cousins' baby. It reflects his own grab-bag curiosity: a mix of books, music, travel, science, education and communications. Cousins became the Review's editor 31 years ago, and later its owner. Ten years ago he sold it to the McCall Corp. but kept total editorial control. Recently, however, Editor Cousins, 56, found himself caught in a game of conglomerate Ping Pong, agonizing over where the Review (circ. 650,000) would wind up and whether he could continue to run it in good conscience...
...year-old Yale junior named Ira Nerken, inspired by CBS-TV's documentary "The Selling of the Pentagon," decided that if the military could use elaborate advertising and public relations to win support for the war, the same techniques could be used to "unsell" it. Nerken contacted David McCall, president of the New York advertising agency of LaRoche, McCaffrey and McCall, Inc., and a new, remarkably sophisticated form of antiwar protest began...
...legislature has just passed a bill that would channel 1% of all state gas-tax revenues into building bicycle lanes and footpaths. These paths would be built along highways, streets and in parks. The bill also says that the state may restrict paths to nonmotorized vehicles. If Governor Tom McCall signs the bill into law, Oregon's biennial budget will include about $2.6 million for pedalers and pedestrians. Last week the U.S. Transportation Department promised to supplement state funds for bike-path construction, hiking Oregon's potential two-year take to as much as $4.9 million...
...eyelids lifted, her breasts treated with cell implants. Hypnosis, silicone injections, and mysterious processes she calls "diacutaneous fibrolysis" and "aromatotherapy"-all have somehow been fitted into a schedule already jampacked with appointments for facials and pedicures, yoga lessons and gym classes. In The Beautiful People's Beauty Book (McCall; $5.95), Luciana Pignatelli reveals the secrets and sham, pressures and rewards of a lifetime dedicated to pleasing that most demanding, unrelenting, infinitely precious of friends-the mirror...
...WALTER SYNDROME by Richard Neely. 207 pages. McCall...