Word: mccalls
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Looking around for new areas to enter, Simon noticed that many publishing stocks seemed to be undervalued because of the onslaught of TV and its potential threat to magazines. He bought up stock in several publishing companies, decided that McCall's offered him the best opportunity and continued buying until he had won control. He installed many of his own men, but their exhortations to improve the editorial product and sell more advertising bruised feelings at McCall's; Editor-Publisher Otis Wiese walked out, followed by most of the top editors. Simon then hired as editor Herbert Mayes...
...Simon spends most of his time searching for companies with qualities that make them attractive to move into. He calls upon a topflight staff of experts to help him chart strategy. Among them is Stella Russell, a onetime Simon assistant who is now a director of Hunt, Wheeling and McCall's and who is known inside the company as "the translator" because of her facility for explaining to others what Simon is trying to say. The others: Hunt Vice Chairman Jack...
Felicia Lamport lives in Cambridge. She has published Scrap Irony, a volume of light verse, and Mink on Weekdays, an account of her childhood in New York. Some of the pieces below have appeared in Harper's and McCall's, and will be included in another book of verse to be published soon by Houghton-Mifflin...
...McCall's (1,124 ad pages...
With a certain smile, Graduate Girl Novelist Françoise Sagan, 29, reported in McCall's (which invented togetherness) that the latest thing for a two-time loser in the Paris set, like Françoise herself, is to wear both her outdated wedding rings together. That way, a man can tell she is a "dangerous person to become serious about," while if he persists in chasing a three-or four-ring femme fatale, he is really saying bonjour, tristesse...