Word: mccalls
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Costly Facial. There are some gloomy realities behind these figures. The Ladies' Home Journal, once the uncontested doyenne of the women's magazine field, is locked in mortal combat with McCall's-and losing. McCall's has passed the Journal in both circulation and advertising, and the Journal has slipped into the red. Curtis' prize possession, the Post, was given an extensive and costly facial three months ago. And although the renovated Post has since shown a healthy growth-it touched a circulation high of 6,800,000 last month-it is not likely...
...Newspaper and Magazine Publisher Samuel I. Newhouse offered Mrs. Zimbalist $20 per share for her common stock, but lost interest as its market value skidded from a 1961 high of 16⅜ to 9⅜. Although he publicly denies it, West Coast Industrialist Norton Simon, who got control of McCall Corp. in 1956, is reported to have thoroughly cased the prospect of buying the company. Other interested parties: ex-Senator William Benton, who made an early fortune in advertising and a later, larger one in the Encyclopaedia Britannica; and a Wall Street group, represented by the investment house of Carl...
...suit, which claims that Stare made libelous statements in his column in the March, 1959, issue of McCall's Magazine, was scheduled to go before a Superior Court jury yesterday...
...McCall's column Stare accused the Society of "cruel and reckless fraud" in linking white bread with cancer, heart disease, mental illness, and dental cavities. The Society stated this belief in an "open letter," signed by John D. Pearmain '13, which it sent to President Pusey...
Presumably answering questions sent in by the general public in McCall's, Stare attacked the "open letter" from the Society that blamed white bread for making America "a nation of sick people...