Word: mccann
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Dates: during 1960-1969
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...million in yearly sales. The two men, long tennis-playing pals, are cast in the same mold, but Peterson is if anything a shade more cerebral than his former boss. An advertising expert who has also taught marketing at the University of Chicago, Peterson was a vice president of McCann-Erickson by 27, moved to Bell & Howell as executive v.p. in 1958. He originated its series of TV documentaries on such contro versial subjects as integration, and is an omnivorous reader on topics from poli tics to psychology. His chief problems today are to pull together Bell & Howell...
Some opposition to the MDC's plans is developing in Cambridge, based mainly on the threat to the sycamores. State Sen. Francis X. McCann (D-Cambridge) pointed out, however, that residents would have to obtain an amendment to his bill directing the MDC to build the under-passes. Gov. Peabody signed that into law in June...
...other times, in other places, gum is not only acceptable but "a definite aid to oral hygiene." Far more subdued than Wrigley messages for masticating Americans, the "Certainly not" ads have stepped up sales. They also exemplify a trend toward tailor-made world advertising that is summed up by McCann-Erickson's Brazil Manager Sergio Souza: "We use internationally recognized methods and appeal to basic human desires and fears. But we add national touches, color and language...
...WORLD IS A WEDDING by Bernard Kops. 261 pages. Coward-McCann...
...McCann had proposed the Senate amendment which provided that murderers of prison employees and court officials would not be included in the abortion...