Word: mccann
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Dates: during 1970-1979
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What is that supposed to mean? Officials of A. & P. and McCann-Erickson Inc., which created the campaign, admit that they have trouble putting the idea into more explicit words. But if stated bluntly, the message might go something like this: A. & P.'s three-year WEO ("Where Economy Originates") drive was a disastrous blunder. The chain went all out to undercut competitors' prices at the expense of quality; brand-name goods became scarce on the shelves, and many stores were allowed to become dirty. Result: customers abandoned A. & P. in droves for rival chains...
...says that the ads so far are "essay-type things on abstractions." Gerald Shapiro, president of the Carl Ally agency, says simply, "I don't know what Pride means." Charles Moss, president of Wells, Rich, Greene, believes "they [A. & P.] are just talking to themselves." He is right. McCann-Erickson Associate Creative Director Charles Ryant says the early ads were aimed largely at "energizing" A. & P.'s own employees, though later ones will stress the quality of A. & P. goods...
...school? An all-woman rock-'n'-roll band? An instructive gynecological slide show? Seek no further. Everything for the liberated woman, from stick-fighting manuals to plumbing schools, has now been inventoried in an oversize 223-page paperback titled The New Woman's Survival Catalog (Coward, McCann & Geoghegan/Berkley Publishing...
...operates in one of the world's ripest ad markets: the Japanese watch more television than any other people, and are even more brand-conscious than Americans. Helped by a booming economy and a rising currency in recent years, Dentsu has grown particularly fast. In 1972 it elbowed McCann-Erickson out of second place in global billings, and now it has become the new top banana of world wide advertising. Billings last year reached $950 million v. something more than $800 million for the American-based giant J. Walter Thompson Co., which has been in the No. 1 position...
Conservative members of the Democratic legislature (Sargent is Republican) began to voice opposition to the reform program, though many of them had voted for Chapter 777 before it became an issue. The most vocal was State Senator Francis X. McCann, whose district includes West Cambridge...