Word: mccann
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Along with much of the country, publishers' row figured Lyndon Johnson a cinch for renomination, re-election and reexamination. That was a costly caper, not only for the sponsors of impending paeans such as The Case for Lyndon B. Johnson (Coward-McCann) but also for those who had hoped for easy pickings from a crop of anti-Johnsonia. Even a sympathetic study, the forthcoming A Very Personal Presidency by TIME White House Correspondent Hugh Sidey, stands in need of extensive updating. Taking account of the backlash of sentiment for the President, New American Library has already dropped plans...
...ARTIST TYPE by Brian Glanville. 191 pages. Coward-McCann...
...biggest agencies are bigger than ever. They have had some troubles: Interpublic, a combination of 24 advertising, public relations and service agencies built around the corporate structure of second largest agency McCann-Erickson, has to be taken apart, shorn of some of its less productive components, and put together again without Founder Marion Harper. Even so, in spite of uncertain economic conditions, the ten largest agencies* have been doing very well. Last year, with total advertising-agency business slipping to an increase of less than 2%, the top ten-that jointly bill $3.27 billion-not only increased their business...
...using their computer, have gone one step beyond that. The agency now has an E.I.C. (for Efficiency Incentive Compensation) system, which ties charges directly to agency profits. If the profit is less than anticipated, the client pays. If the profit is higher, the client receives a rebate. Ultimately, says McCann-Erickson Chairman-President Paul Foley, "Accounts may be billed on an incentive system based on increased sales...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...