Word: mccann
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...more beachhead secured in an all-out Madison Avenue invasion of West Germany. Advertising in Europe's most affluent nation has risen into a billion-dollar-a-year business, up more than 300% in the past decade, and U.S. agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second place, with billings approaching $20 million...
...PASSION IN ROME (352 pp.)-Morley Callaghan-Coward-McCann...
...National Broadcasting Co. for two years, Sylvester L. ("Pat") Weaver invented the TV "spectacular," was long on good ideas (the magazine format of Today and Monitor) but too short on high-Trendex programs. Eased out in 1956, Weaver stayed on the fringes of TV, in 1959 joined the McCann-Erickson advertising agency as boss of its international division. Last week, bouncing back to television, 52-year-old Pat Weaver was named president of M-E Productions, the radio and TV subsidiary of McCann's parent, Interpublic, Inc. His new job puts Weaver, long an advocate of network control...
Robert E. Healy, chairman, McCann-Erickson Inc. advertising agency. .L.H.D...
Until she died last February at 84, sprightly Mrs. Anna Erickson occupied a special place in the art world. Her late husband was an advertising tycoon (McCann-Erickson, Inc.) who, with a connoisseur's taste, had begun a small collection of paintings that she kept adding to. In the end, the collection had only 24 works, but it was one that made the mouths of museum directors water...