Word: mccann
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...agency men. Last week Veteran Adman Emerson Foote, 50, a prototype for one of the leading characters in Wakeman's fiction, took the advice in real life, chin-chinned with himself and with his associates and spun the compass. He thereupon quit as executive vice president of McCann-Erickson, world's second largest ad agency (after J. Walter Thompson), surrendering a salary "well up in six figures." Said he: "Last year I flew 64,000 scheduled airline miles and found myself concentrating on meeting problems. I got tired of spot-welding jobs. I wanted to do the whole...
...WHATEVER COST, by R. W. Thompson (215 pp.; Coward-McCann; $3.50), tells the story of the famed 1942 raid against the German-held port of Dieppe, in which 6,100 officers and men (mostly Canadians) started out and less than a third returned. For months, reconnaissance aircraft had surveyed German defense, but when the raid started, German artillery slid out of hideaways in the cliffs, poured shells point-blank into men and landing craft. The "average life" of the invaders on the beach was "measured in a handful of seconds." Author Thompson, a British war correspondent, ably describes "the shuddering...
...51st Streets, opposite Radio City Music Hall. When the 550-ft., air-conditioned building is finished in two years, TIME Inc. will take over 20 lower floors; the remaining 27 floors will be rented by Rockefeller Center, Inc. to other occupants, e.g., American Cyanamid Co.. Shell Oil Co., McCann-Erickson, Inc., Esso Standard Oil Co. The plans of Manhattan Architects Wallace K. Harrison and Max Abramovitz (whose firm helped design Rockefeller Center, the United Nations building and many of the new Pittsburgh skyscrapers) call for a massive rectangular tower rising from two setbacks at the third and eighth floors...
Does soft-selling sell? Manhattan's McCann-Erickson Inc., after spending $3,000,000 on a study of consumer psychology, now makes wider use of "situational" salesmanship aimed at creating soft-sell personality for the products it advertises. A recent consumer poll established that the average reader finds bragging headlines only 60% as effective as the copy that cajoles or informs. Says a veteran agency executive: "The kid glove can also pack a brick...
Convinced that Yalemen have won their Ys in art col lecting as well as most other walks of life, Book Publisher Thomas R. Coward ('19), president of Coward-McCann, Inc., set out to prove his point with an alumni loan show at the 124-year-old Yale University Art Gallery. The result, on view this week in New Haven, is a choice selection of 250 oils, watercolors and drawings from the private collections of Yale alumni, including such well-heeled art fanciers as New York Governor W. Averell Harriman ('13), U.S. Steel Corp.'s for mer Board...