Word: mccann
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Think Hollywood is too corporate these days? It's just getting started. Last week publicity powerhouse PMK (which handles names like CRUISE, PFEIFFER, HANKS and DAMON) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK's tidy profit margin--"We're just chump change to them," says LESLEE DART, one of PMK's three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands...
...apparently makes the young crowd feel a little seasick these days. The Navy has as many as 22,000 unfilled jobs, including 18,000 at sea. We asked a few top-gun advertising agencies to throw the admirals a line. (From top to bottom: Goldberg Moser O'Neill; McCann-Erickson Worldwide; Kirshenbaum Bond & Partners; Partners & Simons; and WongDoody, which actually came up with...
Think Hollywood is too corporate these days? It?s just getting started. Last week publicity powerhouse PMK (which handles names like Cruise, Pfeiffer, Hanks and Damon) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK?s tidy profit margin -- ?We?re just chump change to them,? says Leslee Dart, one of PMK?s three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands...
Sometimes the flooding occurs at inopportune moments, like the time students sat down to take a state-required test that determines whether they will graduate. "We went to classrooms vacuuming out with those big wet vacs," McCann recalled. "The kids were supposed to be trying to take an exam to see if they can get out of school. Well, we had to stop [the test]...and we had to move some kids out of [the] classrooms...
...McCann's school was built long ago on a geological fault and is now cracking--literally. The auditorium, band room and choir room are off limits because they have been condemned...