Word: mccann
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Harvard's veteran defense, anchored by Captain Kevin Sneddon and Sean McCann, kept the power-house USA squad at bay, while the Crimson's untested offense produced when...
Harvard's defense remains anchored by a solid crop of veterans--including seniors Kevin Sneddon, Brian McCormack, Rich DeFreitas and sophomores Derek Maguire and Sean McCann--and senior Allain Roy will man the pipes tonight. But the offense remains a question. Or, more appropriately, a mystery...
Advertisers pay the supermodels exorbitantly because they believe these faces can move their merchandise wherever it is sold. Says Noelle Duperrier- Simond, who works on the L'Oreal account at McCann-Erickson's Paris office: "These girls have the looks that work everywhere they're seen. That's what the client is paying for." The face of Isabella Rossellini adorns Lancome ads worldwide; Evangelista and Turlington push Chanel clothes in 23 countries...
...Sewell, a youth born with Down's syndrome, who found a job and happiness at McDonald's. The crowd in the giant auditorium at Cannes greeted it with raucous boos and whistles. "This is the most vicious, cynical, jaded audience in the world," said Marcio Moreira, creative director of McCann-Erickson Worldwide. "They don't like to have their emotions manipulated...
Meanwhile, the stampede of account switching has put a premium on the industry's creative talent. Gordon Bowen, a top creative executive at Ogilvy & Mather, hardly raised an eyebrow last week when six dozen roses were delivered to him as he ate breakfast in a Manhattan restaurant. Rival agency McCann-Erickson sent the bouquet as part of its campaign to persuade him to switch shops. As the principal executive on the restless American Express account, Bowen conceivably could leave home with the business. If that were to happen, $300 worth of roses would go down in advertising history...