Word: mccann
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Among the evil characters, the bastard Edmund (Christopher McCann) most convincingly reveals and revels in malice. As Goneril, Kirsten Girous, gives the only unsatisfactory performance in the cast. (It is necessary not to have one's hand covering one's face at least half the time one is on stage, in order for the gesture to have a dramatic impact...
Other top campaigns picked by Ad Age's panel: Leo Burnett's program for Marlboro cigarettes ("Come to where the flavor is"), McCann-Erickson's efforts for Alka-Seltzer ("Try it, you'll like it"), and Doyle Dane's campaign for Avis ("We try harder...
...profit; no one is even sure how much it costs Warner-Amex to run MTV every year. (The best educated guess is $30 million.) Jack Schneider, Warner-Amex Satellite Entertainment Co. president, predicts profits "some time in 1984," but is vague about numbers. MTV chases advertisers, but, says McCann-Erikson Vice President Paul Green, "the channel's format is so distinctive. The question is whether you're going to create an ad just to run on their channel-is it worth it? More and more the advertisers are saying yes, but it will take time...
...case of the first volume, Debrett's Texas Peerage (Coward-McCann; $24.95), this means pretty much the landed and oiled gentry; there are more than 100 families in this category in Texas with a net worth of $30 million or more each. Debrett's aristocrats are selected by Georgia Author Hugh Best (Red Hot & Blue). The largest landholders of this pride of peers, the King-Kleberg clan, at one point owned 13 million acres around the world, though, as Nelson Bunker Hunt observed, "a billion dollars isn't what it used to be." Among other renowned Texas...
Americans can now choose from an astonishing 235 brands, compared with 152 only seven years ago. "I worry about the consumer being overwhelmed by the selection," says Joseph Doyle, an analyst with the Wall Street firm of Smith Barney, Harris Upham & Co. Notes John Bergin, president of the McCann-Erickson/USA advertising agency, with tongue firmly planted in cheek: "We certainly are quenching the thirst needs of Americans...