Word: mccanns
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Dates: during 1950-1959
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...counsel to the House of Representatives, now helps draft Administration bills and acts as legal adviser to the President. Administrative Assistant Gabriel Hauge, 41, is the staff's economic specialist. A onetime economics instructor at Harvard and Princeton, he is a former editor of Business Week. Speechwriter Kevin McCann, 51. on leave as president of Ohio's Defiance...
...personal economic adviser, met with Ike and got his approval of a domestic Point 4 program (see above). One morning the President worked for 45 minutes on a draft of his 1956 State of the Union message, with Presidential Assistants Sherman Adams and "Jerry" Persons and Speechwriter Kevin McCann. Each day he read Secretary Dulles' reports from Geneva. The number of documents signed by the President increased from a trickle of papers of top importance to an almost-normal flow...
...next 49 years, the agency made Coca-Cola's name and "The Pause that Refreshes" known around the world, helped boost yearly sales to $200 million. Last week Coke and D'Arcy parted; the $15 million-a-year account was given to Manhattan's McCann-Erickson agency...
...making the change, Coca-Cola said that it hoped to "integrate international and domestic advertising," pointed out that McCann-Erickson has worked for Coca-Cola Export Corp., and has offices all over the world. But behind the change, also, may be the fact that Coke is having trouble holding its top position. Last year Coke's net earnings dropped 8% while other companies' jumped (Pepsi-Cola's by 13%). In January of this year, Coke and D'Arcy tried a new sales approach, kicked off a big ad campaign featuring models in plush surroundings instead...
...LIFE FOR MY SHEEP (341 pp.)-Alfred Duggan-Coward-McCann...