Word: mccanns
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Dates: during 1950-1959
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...Crumbs. The war began in 1944, when Revlon's then small $600,000 account was first snagged by McCann-Erickson's John McCarthy-who lasted a stormy six months with Revson. The two men finally fell out over McCarthy's dirty fingernails. When Revson needled him, McCarthy snapped: "What do you want me to do, use nail polish?" Revson laughed-and ordered McCarthy thrown off the account. Now executive editor of the Catholic Digest, McCarthy, who still has dirty fingernails, says freely and even admiringly: "Charlie is a genius. He is also a bombastic, terribly hardworking, frantic...
After Revson had chewed up a reported 18 account executives, McCann-Erickson got tired of the slaughter and parted company with him in 1948. Revlon shifted to the William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After...
RUSSIA IN TRANSITION, by Isaac Deutscher (245 pp.; Coward-McCann; $4.50), is a sheaf of essays mostly written during the '50s further bolstering the author's accurate 1953 prediction (in Russia: What Next?) that the Soviet political tundra was due for a big thaw after Stalin's death. Indeed, Polish-born Author Deutscher consumes an inordinate amount of time and space just crowing ("As to my severe critics, I shall only ask how many of them would venture to republish now in book form the views they expressed on Soviet prospects six, seven, or only three years...
...History? THE COMING CAESARS (384 pp.)- Amaury de Riencourt - Coward-McCann...
SUNK ISLAND (221 pp.)-Hubert Nicholson-Coward-McCann...