Word: mccanns
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...McCann inched up towards the front of the room, past a hundred tapping feet and a slightly smaller number of rhythmically bobbing heads...
...actually, McCann--the program's first artist-in-residence--was itching to play some himself...
...McCann's hands were restless at his sides while he listened to his second group of students--the "Funky Butt Band," as he had dubbed them a few minutes before--play a few more choruses of a simple melody he had given them to play to a funky beat...
What is that supposed to mean? Officials of A. & P. and McCann-Erickson Inc., which created the campaign, admit that they have trouble putting the idea into more explicit words. But if stated bluntly, the message might go something like this: A. & P.'s three-year WEO ("Where Economy Originates") drive was a disastrous blunder. The chain went all out to undercut competitors' prices at the expense of quality; brand-name goods became scarce on the shelves, and many stores were allowed to become dirty. Result: customers abandoned A. & P. in droves for rival chains...
...says that the ads so far are "essay-type things on abstractions." Gerald Shapiro, president of the Carl Ally agency, says simply, "I don't know what Pride means." Charles Moss, president of Wells, Rich, Greene, believes "they [A. & P.] are just talking to themselves." He is right. McCann-Erickson Associate Creative Director Charles Ryant says the early ads were aimed largely at "energizing" A. & P.'s own employees, though later ones will stress the quality of A. & P. goods...