Word: mccanns
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GIPSY MOTH CIRCLES THE WORLD by Sir Francis Chichester. 269 pages. Coward-McCann...
Sanity of Kerouac VANITY OF DULUOZ by Jack Kerouac. 280 pages. Coward-McCann...
Apparently convinced that the creative pitch is correct, the old established agencies are looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt...
Despite the risks, it can be immensely profitable. Adman Marion Harper Jr. became head of McCann-Erickson in 1948 at 32, spun the outfit into the vast Interpublic Group (advertising, public relations, market research) and racked up billings of $700 million a year by last fall. When Interpublic went deep into debt, he was eased into a powerless chairmanship (TIME, Dec. 15). But when he was eased out altogether two weeks ago, Harper was not exactly out of pocket. Interpublic was reported to have bought back his 100,000 shares in the company, worth $2,200,000 at book value...
...McCann received the Tourney's most-valuable-player award in recognition of one of the best performances of his life...