Word: mccanns
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...SAVED FLORENCE by David Tutaev. 303 pages. Coward-McCann...
...years ago, Marion Harper Jr. put together the Interpublic Group of Companies - a 24-firm complex of market-research, sales-promotion, advertising and public-relations outfits built around McCann-Erickson, the world's second-largest ad agency after J. Walter Thompson. Complete service to clients - in principle, even to competing clients - could be rendered within the group's enterprises, with platoons of talent shifted around to cater to specific needs. It was a grand plan, but it went sour. In recent weeks Interpublic has undergone a major overhaul. More than 500 of some 8,000 employees have been...
Trimming & Scrapping. Although it had billings of $700 million last year ($445 million by McCann-Erickson alone), Interpublic nevertheless got into a serious financial squeeze. Just how bad remains the secret of a handful of top executives who own the company. They are willing to concede that Interpublic will have a loss in 1967, due partly to the paring of budgets by some of the company's 1,600-odd clients around the world. As the head of a new five-man executive committee closeted daily at the company's Manhattan headquarters, Healy has an ax-wielding mandate...
When the results were finally counted, both pro and anti-war forces claimed victory. Presidential aide John Roche telephoned Sen. Francis X. McCann (D.-Camb.) to say that the White House was "delighted" with the support given to Administration policy. But John Kenneth Galbraith, Paul M. Warburg Professor of Economics, noted that the United States has seldom waged war on such a narrow basis of support...
EARLY THUNDER, by Jean Fritz (Coward-McCann; $4.50). A historical novel set in Salem, Mass., in 1775, about Daniel West, a 14-year-old torn between the Tory loyalties of his family and his own awakening devotion to independence...