Word: mccanns
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...last week, Kudner had only four small G.M. accounts worth some $6.000,000 left-Fisher Body, Allison Engine, Cleveland Diesel, Detroit Diesel. Madison Avenue was taking bets on which would be the next to go, and who would pick up Frigidaire and G.M.C. Truck. One leading possibility: McCann-Erickson, which gave up Chrysler to take over Buick. is anxious for a crack at the rest of G.M.'s big business-though it would have to give up its Westinghouse account to take on rival Frigidaire...
...FINE AND THE WICKED (223 pp.)-Monica Stirling-Coward-McCann...
...Buick choice by no means ended the excitement along Madison Avenue. At week's end the top agencies were scrambling just as hard for the Chrysler account that McCann-Erickson dropped. Up for grabs also is the $5,000,000 Lincoln account. Young & Rubicam gave it up three weeks ago when it decided it could not get along with new Lincoln Boss James Nance...
Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...
...WITH TWO FACES-Gordon Young-Coward-McCann...