Word: mccanns
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...weeks the country had been watching the Lancashire textile center of Rochdale, where a crucial by-election campaign was being waged to fill the seat left vacant by the death of Tory M.P. Lieut. Colonel Wentworth Schofield. Contesting the seat again for Labor was 47-year-old Jack McCann, a local diesel-engine fitter, who was handily defeated by Schofield in the last general election. A sturdy, 41-year-old real-estate agent from nearby Burnley named John Parkinson was to hold Rochdale for the Tories. The unexpected element in the race: Britain's long-dormant Liberals, who decided...
When the votes were counted, Labor's McCann, with 22,133 votes, had won, and, to the nation's astonishment, the Liberals' Kennedy had swept into No. 2 place with 17,603 votes, leaving Tory Parkinson a bad third with a paltry 9,827. Never in living memory had a government candidate been so humiliatingly battered to the bottom of the poll...
...account (TIME, Jan. 6). In the sweepstakes a dozen agencies gave him every kind of sell-hard, medium and soft. He was mobbed by grey flanneled greeters, hailed by groups with big campaign buttons and placards plugging their wares. The only top agency that seemed to stand aloof was McCann-Erickson; everyone assumed it was not in the running because it already had the competing $26 million Chrysler account...
...last week Ed Ragsdale surprised everyone. From his Flint, Mich, office he called McCann-Erickson's President Marion Harper, whom he had met only once, and told him to hustle out. As Harper walked into the office, Ragsdale stuck out his hand and said: "Marion, we like your agency best...
...Buick's stodgy styling. Buick, in third place only two years ago, is now in fifth, behind Plymouth and Oldsmobile. What Ragsdale apparently wanted was the same kind of eye-catching "Forward Look" campaign that McGann-Erickson had worked out for Chrysler. He could also use some of McCann-Erickson's research facilities to find out how to make his car sell...