Word: mccanns
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...WHITE WITCH (439 pp.)-Elizabefh Goudge-Coward-McCann ($4.95). "0 boro Duvel atch' pa leste!" cried Froniga to Yoben-meaning, in Romany, "The great Lord be on you!" Then Froniga "came into his arms with the simplicity of a child." But, as usual, Yoben held his fire. "I am a man to whom the love of woman is forbidden," this stern gypsy tinker had told Froniga, and try as she would to penetrate his enigma with darts from "her long-tailed dark eyes," Yoben was mute and cold as old pewter...
...Emerson Foote, 50, who resigned nine months ago as executive vice president of McCann-Erickson Inc., the world's second-largest ad agency (first: J. Walter Thompson), returned to advertising as chairman of Manhattan's Geyer Advertising, Inc. Longtime (26 years) topflight Adman Foote, who left McCann-Erickson (TIME, Feb. 18) "to return to the personal practice of advertising," made a "substantial" investment in Geyer, which ranks 38th in ad billing with bookings of $20.5 million. Self-described as "an overgrown account executive and a frustrated copywriter," Foote will get a chance to work both ends...
...counteract the CCA-inspired referendum, the Mayor, through the efforts of State Senator Francis X. McCann, has managed to put an anti-proportional representation referendum on the ballot. By getting a "yes" vote on this question, the Mayor hopes to win the school appointments referendum at the same time. The CCA, relying as it does on proportional representation to elect its candidates, hopes to turn its "no" votes on the school question into a defeat of the anti-PR referendum...
...Crumbs. The war began in 1944, when Revlon's then small $600,000 account was first snagged by McCann-Erickson's John McCarthy-who lasted a stormy six months with Revson. The two men finally fell out over McCarthy's dirty fingernails. When Revson needled him, McCarthy snapped: "What do you want me to do, use nail polish?" Revson laughed-and ordered McCarthy thrown off the account. Now executive editor of the Catholic Digest, McCarthy, who still has dirty fingernails, says freely and even admiringly: "Charlie is a genius. He is also a bombastic, terribly hardworking, frantic...
After Revson had chewed up a reported 18 account executives, McCann-Erickson got tired of the slaughter and parted company with him in 1948. Revlon shifted to the William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After...